The Customer Loyalty Manager will be accountable for the design, development, ongoing management and the long-term enhancement of a loyalty program. As the Customer is at the center of everything that OPAP does, this role will play a crucial part in the establishment of long lasting relationships with our customer base.
Responsibilities
- Designs, approves, develops and manages the overall OPAP Loyalty program overarching all OPAP games and services
- Utilizes OPAP leads such as Mobile app users, newsletter recipients, BTL participants for creating a unified customer base for boosting registrations
- Develops KPI’s and tracks performance of all aspects of the loyalty program
- Monitors Loyalty landscape and provides continuous updates so as to enhance and keep it attractive for players’ participation and active involvement
- Develops meaningful and effective partnerships, negotiating agreements and managing relationships with multiple strategic partners
- Controls the Loyalty budget, ensuring that it is maintained at optimal level
- Works closely with Finance, CRM and Retail regarding program enhancements, program’s pricing and promotion, driving to profitable revenue growth
- Collaborates with Marketing Communication team to develop loyalty communication plan for increasing awareness, participation and use of the Loyalty platform
- Collaborates on a regular basis with various teams such as IT, Finance, Customer, Operations and Digital in order to continuously improve the program and create a positive user experience
Qualifications & Skills
- BSc in Marketing/ Business Administration or other relevant field. Master’s Degree will be prefered
- 6+ years’ of working experience within Telecommunications or Banking industries. Experience in Gaming Industry will be considered as an asset
- Proven track of record in designing, developing and managing loyalty programs
- Customer service excellence with commitment to quality
- Results driven and self-motivated with passion, energy and a positive attitude
- Critical thinking and decision making ability
- Strong organizational skills with high level of accuracy and attention to detail
- Ability to work effectively under pressure and under strict deadlines
- Strong managerial and leadership skills
- A genuine team player able to effectively collaborate with a diverse group of people
- Excellent communication skills both in English and Greek languages (written and oral)
- Proficient user of MS Office (Word, Excel, PowerPoint)
- Fulfilled military obligations (for male candidates)
Benefits
The company offers excellent career opportunities and a competitive compensation package, based on the qualifications of the candidate.
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