Digital Marketing Analyst together with the Performance Marketing Expert, ensures that campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to; campaigns are set up and optimized in the correct way, according to brief and best practices; campaigns are monitored regularly and hit relevant targets; reports and presentations are delivered to the highest level of quality and integrity
Responsibilities
- Fulfill relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
- Produce, maintain and analyze web reports (both marketing and commerce) through web analytics (KPIs, funnels, attribution etc.)
- Help in preparing performance review presentations
- Provide regular results analysis, reporting and recommendations
- Under the guidance of the Manager, develop and distribute accurate contact reports from meetings and conversations
- Coordinate and distribute regular status reports
- Keep the team updated on the status of account activities
- Have input in developing short and long term search strategies
- Develop an understanding of the target audiences’ attitudes, behavior and perceptions, using a variety of market information and research data
- Have an understanding of the various digital media channels and the potential for them in your clients marketing activity
Qualifications & Skills
- Bachelor’s degree in Marketing
- 1-2 years within digital marketing dpt, responsible for delivering against performance targets
- Very good knowledge and understanding of Web Analytics
- Very good knowledge of SEO and Adwords
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