Redirect is seeking for a Performance Marketing Specialist who will be responsible for building and optimizing SEM /SEO strategies as well as managing & monitoring Google Adwords, Facebook & Linkedin Ads campaigns.
Responsibilities
- Develop and execute the performance marketing strategy
- Manage and execute paid search campaigns (Adwords / Facebook)
- Track, report, and analyze website analytics and PPC campaigns
- Set up and manage tracking on all digital marketing initiatives to maximize ROI
- Strong understanding of Google Analytics and how to mine data for actionable business value
- Develop and implement new linking building strategies
- Work with clients and marketing team to determine campaign objectives, establish search-specific KPI’s, and timelines
- Develop and continually expand keyword lists and landing pages
- Record and manage daily and monthly campaign budgets
- Implement necessary optimizations as a result of ongoing performance analysis
Qualifications & Skills
- Bachelor’s Degree in Marketing or related field
- Google Adwords and Analytics Certifications
- At least 2 years experience with Paid Search (Adwords / Facebook)
- At least 2 years experience with Search Engine Optimization (SEO)
- Excellent understanding of performance marketing, conversion, and online customer acquisition
- Skilled with Excel and translating data into actionable reports
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