Responsibilities
To lead in translating our business priorities into meaningful media objectives and in developing the right 360 media strategy to deliver them, ensuring a strong digital footprint.
The Media & Digital Manager will be responsible to monitor, evaluate and optimize media performance against set KPIs on an ongoing basis, within the available budget. She / He should act as a thought leader, proactively identifying and leveraging on any relevant opportunities amongst the latest media and digital trends, consumer insights and emerging technologies.
The role aspiration is to act as a catalyst in transforming Vodafone into the #1 digital telco brand.
Key accountabilities and decision ownership:
- Be an integral part of Vodafone’s digital marketing acceleration team, driving all brand-related workstreams towards becoming the #1 telco brand.
- Define media objectives as well as generate, monitor and evaluate the right 360 strategy to serve them, in alignment with set business goals and priorities
- Continually measure, monitor and optimize media performance and ensure media budget efficiency.
- Particularly focus on our digital performance (incl. SEM, social media, performance campaigns), initiating ways to ensure a strong and distinctive digital footprint.
- Keep abreast of the latest media and digital trends, emerging technologies and consumer insights and translate them into meaningful media initiatives
- Work closely with the marketing teams to understand customer needs and target audiences as well as engage our media agencies, in order to deliver a consumer-driven and insights-led media strategy.
Qualifications & Skills
- A Bachelor’s degree in Media, Communication or Business. A master’s degree will be considered a plus.
- At least 7 years of proven experience in digital marketing within a media agency or at the digital department of a multinational company. Additional
- experience in traditional media will be considered a plus.
- Business acumen & data-driven thinking
- Good leadership skills
- Solid understanding of contemporary media, including those at the cutting edge of online technology
- Fluency in English
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