Responsibilities
- Manage and inspire a team of performance marketing experts
- Collaborate with Account and Design Teams to develop digital plans that support client objectives
- Plan and execute marketing campaigns across various channels – including: SEO, SEM, display, social media, partnerships and email
- Measure, refine & report performance of all digital marketing campaigns against ROI goals
- Identify trends and insights and optimize spend based on performance
- Plan, execute and measure tests across ad creative and landing pages to optimize conversion
- Collaborate with internal teams to evaluate, test and refine the end-to-end multi-channel customer experience
- Ensure the quality and accuracy of all client-facing deliverables
- Define meeting objectives and agendas to ensure team and client time is used effectively
- Develop, communicate and monitor growth and efficiency targets for client campaigns and agency business
- Identify and synthesize information from partners and internal teams to prioritize and communicate high impact projects and actions
Qualifications & Skills
- University Degree in relevant field (Engineering, Business, Marketing, Mathematics, Economics)
- 3+ years of experience in Digital Marketing
- Passion and Deep Knowledge of Digital Analytics, Digital Marketing and Social Media including SEM, SEO, PPC and email campaigns
- At least two years’ experience in an e-commerce environment
- Excellent analytical, organizational, project management and time management skills
- Proficiency in Microsoft Office tools, Excel proficiency a must
- Analytical mindset with ability to measure, test & refine
- Experience with A/B and multivariate testing
- Google AdWords Certified
- Proven track record of managing Google AdWords, YouTube, Facebook and other social channels
- Working knowledge of ad serving tools
- Familiarity with DoubleClick a plus
- Basic knowledge of HTML and design skills a PLUS
- Strong critical thinking, analytical, organizational and project management skills
- Ability to thrive in a fast-paced, performance-driven environment
- Excellent oral and written communication, presentation and consultative selling skills
- Agency experience preferred
Benefits
Relevance Digital Agency offers an excellent working environment with a top-notch team, competitive salary and benefits.
Εταιρεία: Relevance