Edenred is looking for a Product Marketing Specialist to manage & present its products in ways that will strengthen our brand and boost sales.
For this role, you need to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns, market analysis, and pricing strategies.
Responsibilities
- Study company products
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing campaigns (advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (design, content, acquisition, sales) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Qualifications & Skills
- 3-5 years proven experience as a Product Marketing Specialist
- Background in design and copywriting is a plus
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of web analytics tools (Google Analytics, WebTrends)
- Excellent communication skills
- Keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills
- BSc/BA in Marketing, Communications or similar field
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