Responsibilities
To design & execute the Vodafone CVM strategy across Family segment’s customers, including ARPU and usage profitability initiatives, in-life customer relationship, retention and churn propensity modelling.
- Design proactive in-base activities across channels, management of all relative actions, including offer definition and campaign build, aiming to provide customers more benefits, maintain customer revenue& improve customer satisfaction
- Drive customer insights to meaningful actions
- Monitor ROI of specific activities and take corrective actions
- Perform deep-dive analysis using analytical and statistical tools (primarily PASW Modeller & SAS) on very large, complex, multi-dimensional datasets
- Build statistical models to identify most ‘appealing’ target population given appropriate actions
- Contribution in defining marketing strategy with good understanding of financial implications of marketing decisions
Qualifications & Skills
- Core competencies, knowledge and experience:
- Advanced Analytical Skills & Commercial Thinking
- Excellent interpersonal, networking, and stakeholders engagement skills
- Very good organizational, problem solving and time management skills
- Drive customer insights to meaningful actions
- Monitor and drive family products “Usage Stimulation/ Churn Reduction” activities and take corrective actions to achieve ROI & NPS efficiencies
- Perform deep-dive analysis using analytical and statistical tools (primarily PASW Modeller & SAS) on very large, complex, multi-dimensional datasets
- Use statistical models and methods to identify most ‘appealing’ target population given appropriate actions
- Must have technical / professional qualifications:
- At least 3 years of experience in CVM/Marketing /Finance/BI
- Master’s degree in Statistics, Applied Mathematics, Marketing Research, Computer Science, Economics or other relevant field, or equivalent work experience
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