Deventum is seeking for a passionate, hands-on and performance oriented Google AdWords Specialist to join its team at our offices in Thessaloniki.
The PPC Specialist will play a key role in the planning, execution, analysis and reporting of our clients’ Google AdWords campaigns.
Responsibilities
- Plan, execute and optimize campaigns on the Google AdWords platform
- Write the necessary copy for the campaigns and coordinate with the design team for creating the Display Ads
- Perform target market and keyword analysis
- Manage marketing budgets and optimize the campaigns for target CPA and ROAS
- Analyze the campaigns’ performance and conversions on a daily basis
- Propose advertising strategies for performance oriented (Ecommerce) campaigns
- Propose and execute A/B split testing scenarios as well as analyze the results
- Generate progress reports
Qualifications & Skills
- At least 1 year of working experience in a performance based digital marketing role
- Experience in creating and managing performance oriented Google AdWords campaigns for Ecommerce projects
- Experience in managing campaigns in both of Google’s Search and Display networks
- Strong analytical skills
- Strong writting skills in the English language
- Detail oriented with excellent organization and time management skills
- Male candidates must have fulfilled their military obligations
Bonus Qualifications
- Google AdWords certifications, apart from the Fundamentals
- Experience in a marketing role which included end to end campaign execution
- Familiarity with Search Engine Optimization concepts and implementation tasks
- Familiarity with website conversion optimization concepts and implementation tasks
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