Smart Business & Legal Consultancy specialized company in consulting and technical support services, wishes to recruit one Marketing Communications Manager. The position reports to the Operation Manager.
Responsibilities
- Develop strategic communications planning for promotion and dissemination of corporate and marketing content
- Develop corporate promotions and communications liaising with the customers
- In conjunction with the web team, create, adapt, improve and optimize web communication
- Manage the corporate branding of customers
- Exploring new clientele development and further development of the existing through market research, personal networking, participation in exhibitions etc.
- Develop/maintain social media profiles and quality content on Twitter, Facebook, and LinkedIn.
- Develop other, relevant social media outlets to support and expand digital presence
- Recruitment and maintenance of media partnerships
- Manage PR and press relations
- Assist in the preparation and drafting of various communications (email, social media, blogs, etc. …) including at times high-level public speeches for Council and Director General
- Email marketing and Inbound marketing management
- Email campaign development and implementation
- Manage inbound marketing system, including campaign development and data analysis
- Develop compelling custom content
- Design and deliver emails
- Craft email campaigns
- Optimize print, social media and blog campaigns to generate interaction, brand exposure, and sales
- Identify appropriate print and social media channels for targeted campaigns
- Transform content to ensure easy sharing with social networks
- Manage the “facilitation” of key social media
- Develop and implement customer service response to common complaints and a process in which they are resolved and communicated
- Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal.
- Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations.
- Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.
- Responsible for creating, implementing and measuring the success of:
- a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and,
- all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
- Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
- Responsible for editorial direction, design, production and distribution of all Organization publications.
- Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
- Act as the Organization’s representative with the media.
- Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.
- Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.
- Provide counsel to chapters on marketing, communications and public relations.
- Monitor trends.
- Leads projects as assigned, such as cause-related marketing and special events.
- Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Operation Manager.
- Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.
- Recommend short- and long-term Organization goals and objectives.
- Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
- Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, [and the specific business of the Organization and use this information to help the Organization operate with initiative and innovation.
Qualifications & Skills
- Management of communications team in an international environment
- Hands-on experience with inbound marketing systems, and familiarity with marketing automation practices
- 4-5 years of experience in Digital Marketing with a focus in content development and/or reporting, knowledge of Search Engine Marketing (SEM)
- Minimum of 7 years’ experience in marketing, communications or public relations with demonstrated success.
- Ability to forge relationships with media
- Expert knowledge in the latest in digital and social media technology and channels and how to best leverage for marketing programs as part of an overall social business strategy
- Excellent project and deadline management skills
- Proficiency in MS Office Suite, Mac environment
- Copywriting and copyediting
- Strong working knowledge of HTML, Word Press, Email Campaign systems, Facebook, Twitter, YouTube, and Instagram;
- Highly motivated, quick-learner
- University degree in marketing, communications and/or technical areas, journalism, public relations.
- Excellent knowledge of English (both speaking and writing)
- Must be able to present portfolio of work, including writing and digital samples
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
- Strong creative, strategic, analytical, organizational and personal sales skills.
- Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
- Demonstrated successful experience writing press releases, making presentations and negotiating with media.
- Experience overseeing the design and production of print materials and publications.
- Computer literacy in word processing, data base management and page layout.
- Commitment to working with shared leadership and in cross-functional teams.
- Strong oral and written communications skills.
- Ability to manage multiple projects at a time.
- Out-of-town and abroad overnight travels are required.
- Experience working with volunteers is desirable.
The company offers excellent career opportunities in a dynamic and continuously evolving environment.