Η αγγελια αυτη δημοσιευθηκε πριν από 2 μηνες και ισως εχει καταργηθει

The Performance Marketing & SEO Specialist will take over the responsibility of all digital campaigns handling with respect to Structure, Strategy, Targeting, Bidding, Optimization, Analysis and Reporting. He / She will also be also responsible for the Search Engine Optimization of digital assets in OPAP.

Responsibilities

  • Plans, executes and analyzes awareness & conversion based campaigns through Google, Facebook, Instagram, YouTube, LinkedIn & Yahoo – and in general through all available performance based digital channels
  • Collects and analyzes data, identifies trends and insights in order to achieve efficient results in Google, Facebook, Instagram, YouTube, LinkedIn search, display and video campaigns
  • Manages campaign costs, staying on budget, estimating monthly costs and reconciling discrepancies
  • Controls & utilizes flexible budget per channel based on performance and maintains full media budget report on a daily basis
  • Tracks, reports and analyzes website analytics and PPC initiatives and campaigns
  • Provides full detailed report after each campaign end with conclusions and insights
  • Performs ongoing keyword discovery, expansion and optimization
  • Participates in the online channel acquisition strategy formation
  • Recommends changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Performs SEO audits

Qualifications & Skills

  • Bachelor’s degree in Mathematics, Statistics, Business or other relevant field. Also a Postgraduate Degree will be preferable
  • 5+ years of performance optimization related work experience within gaming, forex, travel, technology, FMCGs or digital advertising agencies
  • Strong understanding of performance based advertising platforms (especially Google AdWords and Facebook ads)
  • Excellent working knowledge of Google Analytics
  • Knowledge of the industry’s trends and latest developments regarding SEO/SEM optimization
  • Strong mathematical and data analysis skills
  • Strong understanding of programmatic advertising
  • Strong analytical thinking, quantitative skills and problem solving abilities
  • Excellent Customer Service skills and willingness to go the extra mile in order to deliver
  • Results-focused and metrics-driven, self-motivated and flexible
  • Good presentation skills
  • Excellent command of the English language in both writing and speaking
  • Knowledge of Google DoubleClick products is desirable
  • Gaming related experience and knowledge of OPAP’s game portfolio are highly desirable
  • Availability to work out of hours and/or remotely if needed

Benefits

The company offers excellent career opportunities and a competitive compensation package, based on the qualifications of the candidate.

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