Company Description
ICAP Executive Search & Selection part of ICAP Group, the largest Business Services Group in South-Eastern Europe, is among the top premium consultancies in Greece. With more than 40 years of experience, we specialize in assessing and recruiting Senior to Middle level Executives based on our client needs.
ICAP Executive Search on behalf of its client, a company leader in its field, is looking for an experienced professional for the position of Trade Marketing Manager.
Responsibilities
Key Accountabilities:
- Act as a liaison between the Marketing & the Sales departments
- Analyze competition, sales and market
- Category Management / Account Plans
- Develop Marketing & Sales Plans for Key Accounts
- Create initial files, data entered, analyze data and evaluate
- Brand Promotions to the trade
- Collaboration with Marketing Department and assist in all issues such as finding gifts, pop material, etc.
- Implementation of all necessary actions
- Follow up the procedures of all in-stores promotions
- Develop promotional plans per customer in areas such as: Window Displays, Shelf Spaces, End Cups, Radio & TV Commercials, Catalogues, Gifts for in-store promos and POP material
- Develop plans for all outsourcing needs, such as push girls, merchandisers
- Contact and handling budget of outsourcing companies
- Point of Sales
- Coordinate and assist the sales department for the collection of POS data
- Analyze all data, filtering info and compare data per code/category/company/customer with previous years
Qualifications & Skills
- University degree preferably on Marketing or Business Administration
- 3 – 5 years in a relevant role
- Experience in product management, preferably in a multinational consumer goods company
- In depth experience in promotional marketing activities with big accounts
- Excellent command of English language
- Strong PC skills
- Excellent numerical & analytical skills
- Strategic thinker able to come up with long term planning, set goals and priorities, and identify potential risks and opportunities
- Strong business partnering & influence skills
- Passionate and self-motivated
Εταιρεία: ICAP