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The TV CVM Product Manager will be responsible to design and execute the Vodafone TV CVM strategy across customers segments, including ARPU and usage profitability initiatives, in-life customer relationship, retention and churn propensity modelling.

Responsibilities

  • Design proactive in-base activities across channels, management of all relative actions, including offer definition and campaign build, aiming to provide customers more benefits, maintain customer revenue & improve customer satisfaction
  • Drive customer insights to meaningful actions
  • Monitor ROI of specific activities and take corrective actions
  • Perform deep-dive analysis using analytical and statistical tools (primarily PASW Modeller & SAS) on very large, complex, multi-dimensional datasets
  • Build statistical models to identify most ‘appealing’ target population given appropriate actions
  • Contribution in defining marketing strategy with good understanding of financial implications of marketing decisions

Qualifications & Skills

Core competencies, knowledge and experience:

  • Advanced Analytical Skills & Commercial Thinking
  • Excellent interpersonal, networking, and stakeholders engagement skills
  • Very good organizational, problem solving and time management skills
  • Drive customer insights to meaningful actions
  • Monitor and drive TV “Usage Stimulation/ Churn Reduction” activities and take corrective actions to achieve ROI & NPS efficiencies
  • Perform deep-dive analysis using analytical and statistical tools (primarily PASW Modeller & SAS) on very large, complex, multi-dimensional datasets
  • Use statistical models and methods to identify most ‘appealing’ target population given appropriate actions

Must have technical / professional qualifications:

  • At least 3 years of experience in CVM/Marketing /Finance/BI
  • Master’s degree in Statistics, Applied Mathematics, Marketing Research, Computer Science, Economics or other relevant field, or equivalent work experience

Εταιρεία: Vodafone

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